Our Story

Secrets started with the simple idea that luxury should be attainable and that every woman is entitled to feel special every day. From that idea, we built a business that brings sophisticated luxury jewellery to all women at an affordable price.

No matter what the dream, no matter what the occasion, we take jewellery out of the display case and put it into your hands.

Classic, contemporary, flirty or timeless, we have it all. Buy yourself that unique piece you love or give a gift that will delight that special someone in your life. You don't have to choose because Secrets wants you to have it all. Our prices enable you to build collections that celebrate every side of you, from daytime professional to weekend social butterfly.

You don’t have to compromise. You don’t have to wish. You don’t have to say someday... Become part of the best secret in town – new generation diamond simulants in stunning 10ct and 14ct gold designs.

We are your secret.

“Beautiful designer jewellery with stones larger than 1ct were simply out of reach for more than 90% of women. Being motivated to change this and to be able to offer women an alternative, we researched the new technology in Diamond Simulants that was emerging in the late nineties. We were amazed at what we discovered; a stone that looked like a diamond, sparkled like a diamond and had brilliance that would last a lifetime.”


Jane Meredith, Managing Director